Tuesday, November 16, 2010

Collar Pins - Cost-Effective Marketing Tools

By Kyle Price

Giving a corporate gift is a step towards creating brand awareness and is an essential part of any business strategy. It has many other roles to play in a company as well, and therefore picking the correct gift is very important.

Collar pins are colourful, trendy and appealing, and hence are ideal articles to be presented in corporate circles. New design technologies in collar pins further enhance the versatility of these pins as they can even have an organization's name imprinted on them. They can even carry the company's message and can be made in the form of a product the organization deals in or manufactures.

Both employees and customers like collar pins because of their exclusive association. They make employees realise that they are valued by the management, while the clients feel associated with the service provider, and thus they create the loyalty of these two key groups of people.

Price is a critical aspect while choosing a corporate gift. With collar pins, budget is never a problem, because their market price can never surpass their appeal. The usefulness and functionality of collar pins make sure that they are happily carried around by people on different occasions and are not just kept at one place for decorative purposes. Collar pins are often worn by employees, and their frequent use ensures greater visibility and awareness of the brand among the public.

However, companies must take into account some crucial aspects before deciding to distribute collar pins as corporate gifts. They must make sure that they are good quality as it will make sure that people use them regularly.

The style of collar pins must be such that the owner is persuaded to sport them in the public to make an impression. However, if the pin is gaudy or if it lacks balance in design, then people may reject it. The ease and comfort of wearing them must be emphasized during the design of collar pins so that the wearer doesn't face any discomfort.

Corporate gifts are good marketing tools as they ensure greater brand visibility when a beneficiary uses them in the public. Collar pins have all the features to succeed at this purpose. They are a reliable promotion tool and have been successfully used by organizations for ages. Companies which have never used collar pins as corporate gifts must not neglect them anymore, or else they will lose out on a chance of employing a great promotion medium. - 42629

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