Thursday, November 11, 2010

A Hybrid New Product Launch Can Supercharge Your Results

By Rob Canyon

People always ask me what type of new product launch is most profitable. That depends. What they really mean is since a product can be defined as a product or a service which is best. A hybrid is really what you want.

A hybrid is a fancy term for a combination between two elements, in this case its a product in combination with a service. Not just any service, but one that provides the expert guidance to achieving the kinds of results that was promised in the offer that was made at the same time of purchase.

People always say 'we're in the information age', but clearly we're in something much, much more. What I like to say is we've moved from information to results age and now we're begin driven directly into something that at one time individuals thought would be entirely out of reach.

More is truly what everyone wants. Much more actually. And with that there is for the most part only one way to really get what someone else already has and that is to get intimate access to them and their systems. Access is critical to success mainly because, questions without answers will roadblock your progress.

The guy or girl that has been there and done that and is ready to help you do the same is who you want to buy from. In fact you've got to seek these people or results will seem few and far between.

Whatever you do when you decide to make a purchase either online or offline, buy where you can get access to expert answers to your questions.

And remember, that although people will not always make use of your access, by far it is the access to you and lets say your coaching that will draw others to take you up on your new product launch offer.

Hybrid your product offers with a service that provides access to you and your success will be forthcoming.

Access is King. - 42629

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