Wednesday, November 10, 2010

Use The Power Of Giving To Market Your Business

By Paul Wong

The fast evolving practice of offering corporate gifts is not as familiar to people as gifts given by everyone to near and dear ones. The rising business practice of giving special gifts to clients is not known to people as the gifts given by people to loved ones. Corporate gifts are very unique in that they establish client and brand loyalty often for a very small price. After all everyone enjoys to receive a gift.

Corporate gifts are mostly valuable products, and they are often gifted without any symbol of the organization on the gift, as they are not for advertising. However, businesses often do promotion through distribution of merchandise like key chains, pen holders, dongles, and other gifts to the workforce and prospective customers.

As in the case of any other gifts, the selection of a corporate gift should be according to the liking of the individual to whom the gift is to be given. Organizations generally like to present personalised and lavish gifts to their clients, but to their workforce they normally distribute a moderately expensive, but useful gift.

In order to reinforce and promote a healthy association with a client or a member of the staff, it is essential to remember that the perceived value of the corporate gift has a big role of play. Prior to giving a corporate gift, you should consult with your legal department about any restrictions that may have been imposed by law on this practice.

Before purchasing corporate gifts you should plan your expense, find out the number of gifts to be presented, and try to find good deals for a mass purchase from the dealers. In terms of gifts to clients, planning may not be as important, but for gifts to be presented to employees it is necessary. It is important to ensure that there are sufficient gifts to express your gratitude to every worthy employee.

To summarize, the custom of giving a corporate gift to your customers and employees is a good option for building strong working relationships. However, always ensure that it is allowed by government regulations, and of course, by your financial position. - 42629

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